As Ichnya is an all-Ukrainian brand, it was decided to promote it on Instagram and Facebook.
The target audience of these platforms is completely different, from age to interests. Therefore, all the work was carried out taking into account the characteristics of the target audience.
• We have developed and implemented an SMM strategy for pages on Instagram and Facebook taking into account the specifics of the target audience on both sites (platforms)
• We have developed a unique visual concept for page management
• We have recorded shooting scripts, selected references and models
• We have developed and implemented competitive publications
• We have selected and conducted communication with major Ukrainian brands for further collaboration
• In Stories we have used tests, opinion polls and recipes for greater engagement
• We have developed and implemented such engagement techniques as games, puzzles, riddles and recipes.
• Thus, we have increased engagement on the pages
• We have selected and conducted communication with bloggers and opinion leaders.