While developing the visual concept, we wanted to convey as much color as possible, show the brand bright and luscious but at the same time we had a desire to show it stylish and 'not overloaded' making it at ease. The project became the center of creativity for us, the customer was ready for experiments and strange ideas. So undoubtedly, we jumped at this opportunity. A huge amount of props, studio colored lights, tape packaging and incredibly intense shooting days.