During the period of work we have carried out a deep analysis of the niche, competitors' analysis, each advertised direction, the target audience, the techniques of interaction with it, the best bundles for further scaling advertising were selected, too.
Due to the advertising goals, lead generation and conversions we managed to attract new customers that were converted into repeat visits to specialists.
To increase activity in social networks, engaging techniques and live streams with doctors were used, promoters of selling posts were launched, too.
• Increasing the number of followers and increasing activity on Instagram account.
• We have increased the awareness of the medical center in Kharkiv city and the percentage of doctors' workload.