Our main tasks were sales, increasing engagement in accounts and brand awareness in the market.
Acquaintance with the brand, increasing its awareness and loyalty to the new Ukrainian manufacturer, the fulfillment of all these goals later allowed us to sell the product to the more welcoming audience that has started recognizing the brand since that time.
At first, we tested more image content and sales through lead generation but we changed the strategy after the first results. Having left outreach advertising campaigns for recognition, we focused on conversions on the site and analytics of the client's progress through the stages of the funnel to the purchase.
Then, we fixed this strategy by connecting the contextual advertising to it. Having added 12 informative articles about the product to the site and having made some changes based on the results of the funnel analysis, we were able to achieve a positive result.