It was important for us to emphasize the individuality of each cosmetic product with the help of light and props.
Every month 4 shootings were carried out which were domain-specific photo sessions and ones with models. Each frame was thought out taking into account the visual conception and selected references. The team selected the necessary props for each frame.
Playing with light is one of our features in this project. For each product we selected not only props but also a lighting solution.
For example, a cold and dark color was chosen for the photo of a night face cream.