The style for the Instagram feed was chosen to be discreet and concise. The target audience and the status of the clinic were taken into account. Corporate colors were taken as a basis, identity elements closely echo the logo.
In many posts we used photos of smiling people. This emphasis on a healthy and snow-white smile immediately transmits the information about philosophy of the clinic which is help maintain healthy teeth.
Part of the visual content is life photos of dental procedures. Looking at them, a potential visitor can estimate the work of a doctor and the high level of equipment. This also works for the benefit of recognition and distinguishes the dental center from competitors.