Medicine

02

Patient engagement

SMM for a clinic is the promotion of a medical company in social networks which allows to attract potential customers and increase the level of trust to a medical institution.

Complex SMM includes the target audience and niche analysis, strategy development, profile design, launching advertisement, achievement & successful accomplishment of the set KPIs.

SERVICES AND TECHNOLOGIES WHICH WE USE FOR GETTING THIS:

•Analytics of your account

• Development of promotion strategy

• Analysis of competitors, niche and your target audience

• Complex management of the Instagram and Facebook platforms

• Development of creatives and the concept of the tape

• Photo and video shooting

Creating a content plan

• Development and implementation of the Tone of Voice brand

• Setting up targeted advertising

• Involvement of opinion leaders in brand promotion

• Monthly reporting

It is important for us to bring high-quality results to our clients' projects. For the fourth year we have been proving these words with deeds!

We have specialized in SMM for doctors since 2018. We have hundreds of effective advertising campaigns in the medical field which we have carried out in our projects: The Institute of Veins, First Mammology, iOrtho, Lazersvit, etc.

The experience in the niche gave us knowledge, for example, what can be the reason to block a medical account, what can be posted and what is not allowed to be posted at any cost.

Many people make a mistake by thinking that clinics should not have accounts in social networks. Instead, attracting customers with the help of SMM is an affordable opportunity to interact with the audience, get high-quality applications and a large number of patients. The price of using the social networks is insignificant, but the potential audience is quite large.

WHAT TOOLS WE USE TO ATTRACT THE CLIENTS:

WE HAVE SOMETHING TO BE PROUD OF! FOR EXAMPLE:

Instagram and Facebook page management strategy

• Targeting

• Cooperation with bloggers

High-quality work on offers and triggers

• Interaction with the audience through 'pain'

• Image photography

Black SMM Agency has been in the marketing for 4 years. Our main field is medicine.

Now our agency is working on 17 medical projects. In each of them, specialists achieve all set KPIs.

500% return on investment per month in the Smart Medical project

• $2 price per lead in A-medica medical center

More than 300 requests & messages every month to The Institute of Veins

• Organization of production in First Mammology

Medicine is a highly competitive environment where it is important to work on your own brand. If a doctor is going to form an image of an expert, be well-known, establish a flow of loyal patients, it is worth working on creating a personal brand in social networks.

The main thing is to find your distinctive features and advantages among competitors.

A personal brand is important because patients can see that the account is run by doctors. This fact increases trust. It often happens that people do not know anything about doctors who are new to them. De-veiling and spilling the beans, we close the pain of fear.

HERE IT IS THE LIST OF WHAT WE DO

• Analytics of your account

• Promotion strategy development

• Analysis of competitors, niche and your target audience

• Complex management of the Instagram and Facebook platforms

• Development of creatives and the concept of the tape

• Photo and video shooting for a doctor

• Script writing for videos

Creation of scripts / guides based on Stories

• Creation of a content plan

• Development and implementation of the Tone of Voice brand

• Setting up targeted advertising

• Involvement of opinion leaders in brand promotion

• Monthly reporting

Black SMM agency has been working with brands in the medical field for 4 years. We have many cases on this topic. The agency has made presentations at international conferences on marketing in medicine. We know how to introduce & present a doctor properly, how to build trusting relationships with the audience and achieve all goals.